Fashion Marketing & Management
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Anti Fashion Trend Journal


 The purpose of this trend journal is to showcase trends that reject the norm. 

These trends embrace the ‘ugly’ and turn it into it’s own form of beauty. 

There is a mega trend in the industry that follows these ideas and each of these smaller trends somehow conforms into the bigger picture. 

These trends create a space for the outsider to showcase their personal style and be accepted for it. 

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